Air Max Day

Nike Air by You - customisation hub

Nike Air by You

To Celebrate Air Max Day 2019 and the release of AM720, Nike developed a new customisation experienced and pushed even further the limit of imagination. This time, customer get to customize to the smallest detail…

My role was to develop the consumer journey and the customisation palette for footwear and tee graphics, from shoelaces to t-shirt patches, from tie dye to marble dye.

Those customisation experiences were available in the Shanghai Flagship store and Shanghai House of Innovation.

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Shanghai flagship store

Shanghai House of Innovation