Forward-looking Nike Sportswear has a progressive new collection: Nike Sport Pack. Featuring dynamic graphics, textiles and silhouettes that reference both heritage details and contemporary design, the collection distorts the boundaries of sport classic to deliver a new language of creative self-expression.
The new block logo
The block logo represents the disruptive nature of the Nike Sport Pack collection, and for the first time distorts the NSW Futura logo, which offers a new direction for Nike Sportswear apparel.
For this new launch, we decided to let the consumer create their own version and let them express their personal vision of the block logo, available only at Huaihai road, Shanghai flagshipstore.